Why redefined?

Making web3 accessible, simple, and convenient for everyone, everywhere

Our Core Thesis

1. Web3 will be a seamless multi-chain experience.

2. Convenience and simplicity are essential for mass adoption.

3. Abstraction and orchestration are necessary to overcome the current fragmentation in Web3.

Our Mission

redefined’s mission is to make Web3 accessible, simple, and convenient for everyone, everywhere. The redefined: Connect protocol is fundamental to building the redefined: Smart Profiles and Developer tools to simplify cross-chain interactions and standardize verifiable credentials in the Web3 ecosystem.

The Problem

The identity in Web3 is broken. The lack of standardization and interoperability between different blockchain networks limits the potential for user interaction. Various blockchain networks may use other naming conventions, making it difficult for users to use the same ID, domain, and name across multiple networks.

This can lead to confusion and limit users' ability to switch between different blockchain networks easily. There are many other options for Domains (e.g., Unstoppable Domains, ENS, ICNS), each blockchain has its segregated name service (.eth, .bnb, .sol, etc.), and wallet addresses are not human-readable. Furthermore, users often must verify which provider is integrated with each application, leading to significant confusion.

For instance, both .bitcoin and .btc domains add to the complexity. The Web3 ecosystem lacks a unique standardized profile that works across all blockchains and simplifies user interactions.

Web3 Middleware and Access Layer

redefined is revolutionizing the Web3 user experience with our innovative Middleware and Access Layer. We aggregate and abstract all essential elements like Name Services, Domains, Identities, and Credentials from multiple Layer 1 and Layer 2 solutions into a single, unified API & SDK. This technology simplifies cross-chain interactions between users, wallets, dApps, and DAOs, delivering a superior user experience through a Widget and User Smart Profiles.